U-Send
An operations platform connecting dropshippers with wholesalers
Product sourcing, order fulfilment, shipment tracking and finances for dropshipping businesses, in one workspace.
- Product design
- Web application
- Back end & integrations
Web Application Development
Custom SaaS platforms, portals and business applications.
We design and build complete web applications: the interface your users see, the back end behind it and the integrations that connect it to the rest of your business.
This service fits when…
- You're launching a SaaS product and need a first release.
- Customers, partners or staff need their own portal.
- Important operations still run on spreadsheets and email.
- Off-the-shelf tools no longer fit how you work.
- Your online store or marketplace has outgrown Shopify apps and plugins.
See this in practice
Related projects.
Roaming Audit
A roaming operations platform with an AI assistant for IR.21 and partner data
Partner management, launch coordination, IR.21 management, configuration audits and security checks for Tier-1 mobile operators, with an AI assistant grounded in GSMA specifications and the operator's own data.
- Web platform
- AI integration
- Data pipelines
Loopmee
An email and SMS automation MVP for customer messaging
Campaigns, automated reminders and two-way conversations across email and SMS, built as an MVP to get the product in front of real users.
- MVP
- Product design
- Web application
Problems we solve
From the problem to what we build.
Manual processes held together by spreadsheets and email.
What we build: Workflow applications and dashboards that turn those steps into one flow, with status everyone can see.
Data scattered across tools, inboxes and files.
What we build: A single system of record with the reports your team actually uses.
Tools that don't talk to each other.
What we build: Integrations with the systems you rely on, such as Shopify and Microsoft 365, through their APIs.
An online store held together by apps, plugins and manual order handling.
What we build: Custom e-commerce and marketplace platforms, or a custom back end behind your Shopify store, for multi-vendor catalogues, fulfilment and supplier integrations.
Everyone sees everything, or nobody can find anything.
What we build: User roles, permissions and admin tools, so each person sees what they need.
How the engagement works
How we work with you.
01
Scope
Agree the users, workflows and first release, and what can wait.
02
Design
Flows and interface, reviewed with you before we build.
03
Build
Front end, back end and integrations, delivered in reviewable increments.
04
Launch
Production deployment, monitoring and support after go-live.
- A written update and demo every week
- One accountable lead
- Work in your repositories
- Code and IP owned by you
Ways to start
Sprint
2–3 weeks · A$5k–15k fixed
Turning an idea, a platform problem or an AI workflow into a clear plan before committing to a build.
A fixed-price, fixed-scope phase of workshops, research, prototyping and technical planning with your team.
You get
- Agreed scope and priorities
- Prototype or technical plan
- Fixed quote for the next step
Pilot
3–12 weeks · A$15k–150k fixed
Getting a first release, or one AI capability, in front of real users.
A defined first release, designed, built and launched to production against an agreed scope and price.
You get
- Designed and tested product
- Production deployment
- Code and IP in your accounts
Engineering Pod
Month to month · Priced by team size
Products that need steady improvement, or teams that need more senior capacity.
From one senior engineer to a team of five, working through your roadmap, as your product team or inside your repos, rituals and review process.
You get
- Regular releases
- Maintenance and support
- Weekly updates and demos
Technical capabilities
What we build it with.
- Front end
- ReactNext.js
- Back end
- Node.jstRPCREST APIs
- Data
- PostgreSQLMySQLMongoDB
- Cloud
- AWS
Cost and timeline
What shapes the estimate.
Users and workflows
How many user roles there are, and how many distinct workflows each one needs.
Integrations and data
Which systems we connect to, and whether existing data needs migrating.
Reporting
How much analysis, exporting and dashboarding the product needs.
Design depth
A clean, functional interface, or a fully custom design system.
Security and compliance
Hosting requirements, audit trails and any industry rules you work under.
A scoping call turns these into a real estimate for your project.
FAQ
Common questions.
Can you start from our existing designs or specification?
Yes. We review what you have, point out gaps or risks, and build from it. If there's nothing yet, a Sprint produces the scope and designs first.
Do we own the application and the code?
Yes. The code, designs and IP are yours, and the repositories live in your accounts.
Can you work with our existing systems?
Usually, yes. We connect through their APIs and check early whether an integration can do what you need.
Do you build e-commerce platforms?
Yes, when the store needs more than a theme: marketplaces, dropshipping and multi-vendor catalogues, custom fulfilment, or integrations with suppliers and Shopify. U-Send is an example. If Shopify on its own will do the job, we'll tell you.
What happens after launch?
We can stay on for support, fixes and new features, as an ongoing team or as needed.
Further reading
Related insights.
Product engineering
How much does custom software development cost in Australia? (2026 pricing guide)
Real budget ranges for MVPs, internal tools, SaaS platforms and AI features, what moves a project up or down the range, and how we price our own work.
7 min read
Tell us what you're working on.
Share where things stand and what you need. We'll come back with questions and a suggested next step.
30 minutes with a senior engineer to discuss your scope, risks and next steps. No obligation.